What Is the Value In Hiring A Marketing Consultant?

Running a small business can come with a myriad of challenges, not least of which is effectively marketing your products and services. Many small business owners are exceptionally good at what they sell, however, they struggle with the marketing aspect. This is often due to being too close to their own business to see it from a consumer’s perspective. This is when hiring a marketing consultant can be a game-changer, and shockingly, a money-saver.