Rarity Marketing is all about creating innovative, rare ideas that are aspirational for consumers. Paired with strategic marketing goals and market research, Rarity Marketing helps companies get to the next level in status and sales. We custom-tailor our work and strategies to each client’s challenges and goals. Our proficiency in copywriting and design allows clients to extend beyond pre-packaged solutions to create truly “rare” messaging that grabs their customers’ attention.
Many marketing companies are able to create brands and campaigns using purchased assets. Rarity Marketing goes one step further in being able to custom create drawings, graphics, and backgrounds to pair with your campaigns and advertisements. This is in addition to assisting businesses with marketing, branding, and content creation.
MICHELLE PETERS, Owner
Rarity Marketing was founded by Michelle Peters, an experienced marketer of over 20 years.
A Bay Area native, Michelle has worked in the publishing and hospitality industries, giving her a unique view on creating welcoming marketing and brands for consumers, while maintaining a fresh, clean style. Trained in copy-editing and copywriting, she crafts clear communications — both visually and editorially for brands. She is a graduate of Saint Mary’s College of California with an arts degree. This is paired with a master’s degree in Japanese Studies from Harvard University.
ANGELA L SMITH, Copywriter & Web Programmer
Angela has over 20 years in the tech industry designing software, websites and databases. In addition, she is an accomplished writer - technical and expository. Her background in anthropology allows her to bring a strong passion for research and creative thinking toward assisting clients with their marketing messaging.
She’s a wonderful resource to clients in creating websites, copy, blogs, and newsletters.