Marketing is proven time and time again to help small businesses gain new leads and sales. It shines a spotlight on a business and gives them a competitive edge compared to other small businesses that don’t focus on marketing. However, for a small business owner, the proposition of hiring a marketer can be expensive. On the other hand, handling marketing alone can feel overwhelming and takes time away from running the business.

So, what’s the solution? A fractional marketer – a part-time marketing expert who provides strategy and execution without the overhead of a full-time hire.

The top brands all the know the secret to marketing – they are not marketing a mere good or service – instead they are marketing a feeling and sense of identity. Disney markets magic, nostalgia, and childhood wonder. Dove markets self-acceptance and self-confidence. Nike markets empowerment, motivation, and achievement. Their advertisements focus on concepts important to people, rather than simply showcasing a product. Businesses that market successfully emotions and identity are the ones that thrive.

In today's age of digital communication, everyone is suffering from content overload. From flashy ads filling the once-empty space on our websites to short clips littering our social media feeds, it's enough to desensitize even the most patient of potential customers. Small businesses need something to help them be heard and seen.  They need a way to compete against the noise of the larger companies in a way that makes them stand out without breaking the bank. Enter the humble and often overlooked Email Newsletter.

Businesses that lack excellent photography and videography get left behind by the competition.

In today’s digital age there is more content than ever. Cutting through the noise is key to getting noticed. Photos and videos are consistently one of the keys to getting your business - and products - noticed by consumers.

This doesn’t mean you need to be an expert in photography and videography! In fact, with a few tools that are relatively inexpensive, you can create pro results for your business. Read on about why a toolkit is essential, and what products we recommend.

First impressions are everything – and they often determine whether a customer purchases from you.

Running a small business can come with a myriad of challenges, not least of which is effectively marketing your products and services. Many small business owners are exceptionally good at what they sell, however, they struggle with the marketing aspect. This is often due to being too close to their own business to see it from a consumer’s perspective. This is when hiring a marketing consultant can be a game-changer, and shockingly, a money-saver.

Here’s a hot take - Xennials are the best marketers in today’s rapidly shifting industry.

Why? Because they are the Swiss Army Knife of the generations. Born between the late 70’s and early 80’s, they are an often overlooked micro-generation. Xennials have earned their special distinction for being a bridge between Gen X and Millennials by growing up in an extraordinary time of transition. Read on to discover more about why Xennials take the crown as the best generation of marketers.

Marketing is a game of attention. Marketers are constantly on the lookout for ways to stand out amongst the noise. As technology has evolved, so has the ability to weave marketing and messaging into people’s daily lives. So what’s the next big trend in the attention game? Text and push notifications. Read on to find out why and how marketing has evolved over time.