Businesses that lack excellent photography and videography get left behind by the competition.

In today’s digital age there is more content than ever. Cutting through the noise is key to getting noticed. Photos and videos are consistently one of the keys to getting your business - and products - noticed by consumers.

This doesn’t mean you need to be an expert in photography and videography! In fact, with a few tools that are relatively inexpensive, you can create pro results for your business. Read on about why a toolkit is essential, and what products we recommend.

First impressions are everything – and they often determine whether a customer purchases from you.

Running a small business can come with a myriad of challenges, not least of which is effectively marketing your products and services. Many small business owners are exceptionally good at what they sell, however, they struggle with the marketing aspect. This is often due to being too close to their own business to see it from a consumer’s perspective. This is when hiring a marketing consultant can be a game-changer, and shockingly, a money-saver.

Here’s a hot take - Xennials are the best marketers in today’s rapidly shifting industry.

Why? Because they are the Swiss Army Knife of the generations. Born between the late 70’s and early 80’s, they are an often overlooked micro-generation. Xennials have earned their special distinction for being a bridge between Gen X and Millennials by growing up in an extraordinary time of transition. Read on to discover more about why Xennials take the crown as the best generation of marketers.

Marketing is a game of attention. Marketers are constantly on the lookout for ways to stand out amongst the noise. As technology has evolved, so has the ability to weave marketing and messaging into people’s daily lives. So what’s the next big trend in the attention game? Text and push notifications. Read on to find out why and how marketing has evolved over time.