Running a small business can come with a myriad of challenges, not least of which is effectively marketing your products and services. Many small business owners are exceptionally good at what they sell, however, they struggle with the marketing aspect. This is often due to being too close to their own business to see it from a consumer’s perspective. This is when hiring a marketing consultant can be a game-changer, and shockingly, a money-saver.

Here’s a hot take - Xennials are the best marketers in today’s rapidly shifting industry.

Why? Because they are the Swiss Army Knife of the generations. Born between the late 70’s and early 80’s, they are an often overlooked micro-generation. Xennials have earned their special distinction for being a bridge between Gen X and Millennials by growing up in an extraordinary time of transition. Read on to discover more about why Xennials take the crown as the best generation of marketers.