Marketing is proven time and time again to help small businesses gain new leads and sales. It shines a spotlight on a business and gives them a competitive edge compared to other small businesses that don’t focus on marketing. However, for a small business owner, the proposition of hiring a marketer can be expensive. On the other hand, handling marketing alone can feel overwhelming and takes time away from running the business.

So, what’s the solution? A fractional marketer – a part-time marketing expert who provides strategy and execution without the overhead of a full-time hire.

In today's age of digital communication, everyone is suffering from content overload. From flashy ads filling the once-empty space on our websites to short clips littering our social media feeds, it's enough to desensitize even the most patient of potential customers. Small businesses need something to help them be heard and seen.  They need a way to compete against the noise of the larger companies in a way that makes them stand out without breaking the bank. Enter the humble and often overlooked Email Newsletter.

Marketing is a game of attention. Marketers are constantly on the lookout for ways to stand out amongst the noise. As technology has evolved, so has the ability to weave marketing and messaging into people’s daily lives. So what’s the next big trend in the attention game? Text and push notifications. Read on to find out why and how marketing has evolved over time.